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Evolution of K-pop

Aug-Sep 2025

Experiential Design
Exhibit Design

Adobe Illustrator
Adobe Photoshop
Figma
*AI used Evolution of K-pop is a pop-up exhibition that introduces the history and global influence of K-pop through an immersive spatial experience designed for both fans and newcomers. Inspired by the structure of a concert stage, the installation guides visitors along a clockwise path that unfolds the story of K-pop through five informational panels.
The exhibition begins with “What is K-pop?”, introducing key terminology and cultural context with imagery of BTS. The following section, “From Seoul,” presents a timeline of K-pop’s development and generational shifts.
Additional panels explore K-pop’s international growth, including its appearance on global charts such as the Billboard Hot 100, and its expansion into digital spaces including animation, virtual performances, and online platforms.
At the center of the stage is a red-carpet-inspired photo zone, while the final K-pop Playlist Corner invites visitors to answer a short questionnaire that generates a personalized playlist. The experience concludes with a photobooth that prints a collectible card inspired by K-pop photocards, creating an interactive and memorable conclusion to the exhibition.



Starface x Drexel

Jul-Aug 2025

Environmental Design
Wayfindings

Adobe Illustrator
Adobe Photoshop
Figma
 Glow and Grow w/ Starface is a pop-up event concept designed for the URBN Center at Drexel University. The goal of the event is to create a playful and cohesive environment that reflects Starface’s vibrant brand identity. Using a consistent system of colors and graphic shapes, the design guides visitors through the space while maintaining the brand’s fun and approachable spirit. The event includes exterior and interior wayfinding, branded environmental graphics, and interactive placemaking elements that enhance the overall experience.
As part of a group project, I contributed to concept development, early sketches, site measurements of the interior space, and the design of signage elements. I also participated in presenting the final concept and design proposal.



Saxbys Infographic Poster

Jun-Jul 2025

Environmental Design
Infographics

Adobe Illustrator
Figma
 This infographic poster visualizes how Saxbys cafés located on college campuses support students’ development and future success. Using a series of charts and graphs, the poster presents information about the company’s impact on students’ professional growth and experiences during and after college.
The design combines two color schemes: Saxbys’ original brand palette and a coffee-inspired palette derived from the tones of roasted coffee beans. This approach visually connects the informational content with the brand’s identity as a coffee company while maintaining clarity and readability throughout the data visualization.

2026 ® Jueun Jung
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