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Sori

Mar-Jun 2025

Motion

Adobe After Effects
Adobe IllustratorSori is a concept TV channel dedicated to the colorful world of K-pop, designed to bring viewers closer to the music, fashion, and culture of the genre. The name Sori, which means “sound” in Korean, reflects the idea of sharing every sound and story from the K-pop universe—from comebacks and dance practices to behind-the-scenes moments and variety content. The concept was inspired by a personal wish for a channel that would provide constantly updated and accessible K-pop content.
To convey the energetic and playful spirit of K-pop, the visual system uses circular and star-shaped elements along with a bright yet balanced color palette. The project includes logo design, two pattern designs, a preloader page, and bumper animations. Each element was developed as a short motion graphic, and all components were later combined into a final sizzle reel. The motion work was planned through storyboards before being produced in Adobe After Effects.
2026 ® Jueun Jung
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