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Understanding Media

Oct-Dec 2025

Publication

Adobe Illustrator
Adobe Indesign
Adobe PhotoshopInspired by Understanding Media: The Extensions of Man (1964) by Marshall McLuhan, this publication explores the idea that the medium itself—rather than the content—shapes how communication influences society and human perception.
The visual approach focuses on physical tools that function as mediums of communication, including a typewriter, keyboard, printer, and camera. Most images were photographed and scanned directly from these objects, then transformed through changes in scale, color, and texture. The primary typeface used is American Typewriter, referencing the mechanical origins of written media, while handwritten pull quotes highlight key ideas.
The cover design uses keyboard keys to form the word “Media” on the front cover, while the back rearranges the remaining letters from Understanding Media within the empty spaces. These visual elements emphasize McLuhan’s concept that the tools used to create messages ultimately shape how those messages are experienced.

2026 ® Jueun Jung
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