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Binggrae’s Banana Milk

Sep-Oct 2025

Packaging
Rebrand

Adobe Illustrator
Adobe Photoshop
Figma
*AI usedBinggrae’s Banana Flavored Milk, first released in 1974, is one of the most iconic dairy products in South Korea. This rebranding concept highlights the brand’s bright and playful identity while maintaining the original typefaces and color palette associated with the product.
The design began with a structural constraint: a 4 × 4 × 5⅜ inch box format. Although the original specification suggested a can, I chose to reinterpret the format as milk cartons to better reflect the product’s material. Inspired by the brand’s signature jar-shaped container—originally derived from the traditional Korean moon jar—I transformed the container form into a character to emphasize the brand’s cheerful personality.
The word “Banana” is enlarged and placed prominently across the packaging, creating a continuous composition around the four sides of the box. Inside, four milk cartons complete the word “Banana” when placed together, each featuring a different facial expression to add a playful and collectible element to the packaging.

2026 ® Jueun Jung
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