About
Nov-Dec 2025
Packaging
Branding
Adobe Illustrator
Adobe Photoshop
Figma
*AI used
The structure is designed as a three-drawer box, guiding the tasting experience through three stages of sweetness. The top drawer contains Yakgwa, a rich honey-based cookie that begins the experience with a deep sweetness. The second drawer features Yugwa, which offers a lighter, airy texture. The final drawer contains Nurungji, ending the sequence with a calm roasted flavor.
The visual identity uses a warm grain-inspired color palette that gradually transitions from darker to lighter tones across the three layers. Patterns are inspired by natural motifs found in Korean decorative traditions, including lotus, vine, and wood textures. Each layer also includes an information card that introduces the snack and explains its cultural background.