About
2023
Rebrand
UX/UI
Motion
Adobe Illustrator
Adobe Photoshop
Figma
The central concept is inspired by the idea of being “reanimated,” or gaining new life. Spotlights emerging from a coffee mug symbolize energy, awakening, and the revitalizing experience of coffee. A textured typeface was used to evoke the tactile quality of roasted coffee beans, paired with a warm, coffee-bean–inspired color palette.
The identity extends across multiple brand touchpoints. While the original website presented information clearly, it lacked warmth and personality. The redesigned system introduces organic shapes and warmer tones to create a more inviting and lively visual experience, while maintaining consistency with the overall brand identity.